Despite the fact that their opening at Dallas Contemporary is a little over one week away, the street art duo Faile just put the finishing touches on their largest public mural to date. While Patrick Miller and Patrick McNeil designed the mural themselves, the majority of the painting duties were handed over to Colossal Media, the same paint wizards behind NYC murals by artists such as Barry McGee , Greg Lamarche, and Banksy.
The building itself – located on 44th Street near 8th Avenue – is significant for its historical roots as home to the Record Plant recording studios. Artists including Jimmi Hendrix (Electric Ladyland), Aerosmith (Get Your Wings, Toys in the Attic), and Cyndi Lauper (She’s so Unusual) recorded some of their greatest albums at this Hell’s Kitchen location, and John Lennon was recording “Walking on Thin Ice” at the Record Plant on the day that he was shot and killed.
On Sunday evening, Jordan Seiler’sPublicAdCampaign, in collaboration with The Heavy Projects, began the Beta testing phase of the Augmented Reality Advertising Takeover. With the use of a cell phone or iPad and a specially designed app, physical objects (in this case, ads) in the public space are transformed into Augmented Reality triggers, effectively layering your environment with virtual content that looks as if it is physically there in front of you. One minute you are looking at a “Cowboys and Aliens” poster, the next you are gazing at the art work of Ron English. And where else would be better to test this technology than in Times Square, an area over run with advertising, massive screens, and the highest pedestrian count in all of New York City?! As our gang of augmented reality seekers dodged taxi cabs and tourists, we saw Times Square transformed into an open air gallery, featuring not only the art work of Ron English, but also Poster Boy, John Fekner, OX, and dr. d.