I’m super excited to have contributed a few images to free NO AD app from Re+Public (PublicAdCampaign + The Heavy Projects) and the Subway Art Blog. BTW, that’s me and my honey testing the app last week. 🙂 Using augmented reality technology, the app allows users to view curated digital art in place of ads within the NYC subway system. For the next month and a half, works by the following, illustrious group of artists will replace any of the 100 most widely circulating subway platform advertisements:
Adam Amengual – Amy Arbus – Beau Stanton – Caroline Caldwell – Dadi Dreucol – Dal East – Dan Bergeron – Daniel Jefferson – Dr. D – Elizabeth Winnel – Elle – El Tono – Faith 47 – Hugh Lippe – Ian Strange – Icy and Sot – Influenza – Jay Shells – Jeff Stark – Jilly Ballistic – John Fekner – Jon Burgerman – Jordan Seiler – Know Hope – Leon Reid IV – LNY – Logan Hicks – Luna Park – Mario Brotha – Michael Alan – Michael De Feo – Mobstr – Neko – Noxer – Nuria Mora – OX – Pedro Sega – Peter Fuss – Poster Boy – Remi Rough – Ron English – Rone – Saber – Sean Martindale – Sheryo – Skullphone – Stikman – Stormie Mills – Tara McPherson – Tod Seelie – Trap – Vermibus – WK Interact – Work Hard Be Nice
Much like the ads in the subway are constantly updated, the NO AD app will auto update with new content on a regular basis. So what are you waiting for? Next to one-upping PosterBoy and coming up with clever ad takeovers of your own, download the app and (at least virtually) zap those ads!
There’s one trend this summer I actually welcome wholeheartedly and that’s a steady uptick in the number of ad takeovers. (Hey, the New York Times is even sorta on it.)
Empowered by adbusting, artist activists such as Poster Boy and PublicAdCampaign (NO AD app coming soon), public space minded artists are keying into NYC bus shelters, newsstands and phone booths, replacing ads with art (and impunity).
This recent phonebooth takeover collaboration between Clint Mario and Me_NewYork includes a hilarious riff on a well-known Mens Wearhouse ad featuring former founder George Zimmer – they promise that we’re “gonna like the way Clint looks.”
Italian artist BR1 used a visit to NYC to introduce a series titled “Israeli Olives from Palestinian Trees”.
After a long absence, Specter returns to New York City’s streets, installing a series of abstracts, a project I hope he continues.
Lister hit a couple bus shelters in Manhattan, but they were removed before I could catch them.
The QRST and ELLE shelter pieces below both ran surprisingly long, despite QRST insisting “This is Temporary”.
On Sunday evening, Jordan Seiler’sPublicAdCampaign, in collaboration with The Heavy Projects, began the Beta testing phase of the Augmented Reality Advertising Takeover. With the use of a cell phone or iPad and a specially designed app, physical objects (in this case, ads) in the public space are transformed into Augmented Reality triggers, effectively layering your environment with virtual content that looks as if it is physically there in front of you. One minute you are looking at a “Cowboys and Aliens” poster, the next you are gazing at the art work of Ron English. And where else would be better to test this technology than in Times Square, an area over run with advertising, massive screens, and the highest pedestrian count in all of New York City?! As our gang of augmented reality seekers dodged taxi cabs and tourists, we saw Times Square transformed into an open air gallery, featuring not only the art work of Ron English, but also Poster Boy, John Fekner, OX, and dr. d.
Yesterday I had the great pleasure of running circles around lower Manhattan, documenting the Public Ad Campaign’s second New York Street Art Takeover. NYSAT aimed to draw attention to the proliferation of illegal street-level billboards – operated for profit by NPA – that contribute to the visual pollution of public space in NYC.
Two-person whitewashing crews hit the streets in the morning, followed by a cadre of artists who made quick work of the newly whitened spaces.
Within hours of beginning the whitewashing operation, NPA’s roving vans of “wildposters” were already hard at work reclaiming their spots (although not without a little resistance…).
Eyewitnesses reported numerous, heated altercations between NYSAT participants and NPA employees. A total of five NYSAT participants were arrested. My hat off to all NYSAT participants and volunteers and a special shout-out to Zoe for her support yesterday.