NO AD App Replaces Ads With Art

NOAD_Promo

I’m super excited to have contributed a few images to free NO AD app from Re+Public (PublicAdCampaign + The Heavy Projects) and the Subway Art Blog. BTW, that’s me and my honey testing the app last week. 🙂 Using augmented reality technology, the app allows users to view curated digital art in place of ads within the NYC subway system. For the next month and a half, works by the following, illustrious group of artists will replace any of the 100 most widely circulating subway platform advertisements:

Adam Amengual – Amy Arbus – Beau Stanton – Caroline Caldwell – Dadi Dreucol – Dal East – Dan Bergeron – Daniel Jefferson – Dr. D – Elizabeth Winnel – Elle – El Tono – Faith 47 – Hugh Lippe – Ian Strange – Icy and Sot – Influenza – Jay Shells – Jeff Stark – Jilly Ballistic – John Fekner – Jon Burgerman – Jordan Seiler – Know Hope – Leon Reid IV – LNY – Logan Hicks – Luna Park – Mario Brotha – Michael Alan – Michael De Feo – Mobstr – Neko – Noxer – Nuria Mora – OX – Pedro Sega – Peter Fuss – Poster Boy – Remi Rough – Ron English – Rone – Saber – Sean Martindale – Sheryo – Skullphone – Stikman – Stormie Mills – Tara McPherson – Tod Seelie – Trap – Vermibus – WK Interact – Work Hard Be Nice

Much like the ads in the subway are constantly updated, the NO AD app will auto update with new content on a regular basis. So what are you waiting for? Next to one-upping PosterBoy and coming up with clever ad takeovers of your own, download the app and (at least virtually) zap those ads!

NYC Bus Shelter Ad Takeovers

Ad Takeover by Clint Mario & Me_NewYork (photo by Luna Park)
Ad Takeover by Clint Mario & Me_NewYork (photo by Luna Park)

There’s one trend this summer I actually welcome wholeheartedly and that’s a steady uptick in the number of ad takeovers. (Hey, the New York Times is even sorta on it.)

Empowered by adbusting, artist activists such as Poster Boy and PublicAdCampaign (NO AD app coming soon), public space minded artists are keying into NYC bus shelters, newsstands and phone booths, replacing ads with art (and impunity).

This recent phonebooth takeover collaboration between Clint Mario and Me_NewYork includes a hilarious riff on a well-known Mens Wearhouse ad featuring former founder George Zimmer – they promise that we’re “gonna like the way Clint looks.”

Ad Takeover by Clint Mario & Me_NewYork (photo by Luna Park)
Ad Takeover by Clint Mario & Me_NewYork (photo by Luna Park)
Ad Takeover by Clint Mario & Me_NewYork  (photo by Luna Park)
Ad Takeover by Clint Mario & Me_NewYork (photo by Luna Park)

Italian artist BR1 used a visit to NYC to introduce a series titled “Israeli Olives from Palestinian Trees”.

Ad Takeover by BR1 (photo by Luna Park)
Ad Takeover by BR1 (photo by Luna Park)
Ad Takeover by BR1 (photo by Luna Park)
Ad Takeover by BR1 (photo by Luna Park)

After a long absence, Specter returns to New York City’s streets, installing a series of abstracts, a project I hope he continues.

Ad Takeover by Specter (photo by Luna Park)
Ad Takeover by Specter (photo by Luna Park)
Ad Takeover by Specter (photo by Luna Park)
Ad Takeover by Specter (photo by Luna Park)
Ad Takeover by Specter (photo by Luna Park)
Ad Takeover by Specter (photo by Luna Park)
Ad Takeover by Specter (photo by Luna Park)
Ad Takeover by Specter (photo by Luna Park)
Ad Takeover by Specter (photo by Luna Park)
Ad Takeover by Specter (photo by Luna Park)
Ad Takeover by Specter (photo by Luna Park)
Ad Takeover by Specter (photo by Luna Park)

Lister hit a couple bus shelters in Manhattan, but they were removed before I could catch them.

Ad Takeover by Lister (photo by Luna Park)
Ad Takeover by Lister (photo by Luna Park)

The QRST and ELLE shelter pieces below both ran surprisingly long, despite QRST insisting “This is Temporary”.

Ad Takeover by QRST  (photo by Luna Park)
Ad Takeover by QRST (photo by Luna Park)
Ad Takeover by QRST (photo by Luna Park)
Ad Takeover by QRST (photo by Luna Park)
Ad Takeover by (photo by Luna Park)
Ad Takeover by ELLE (photo by Luna Park)

PublicAdCampaign leads by example.

Ad Takeover by Public Ad Campaign (photo by Luna Park)
Ad Takeover by Public Ad Campaign (photo by Luna Park)
Ad Takeover by Public Ad Campaign (photo by Luna Park)
Ad Takeover by Public Ad Campaign (photo by Luna Park)
Bonus Bus Shelter Takeover by Adek BMT - no key necessary (photo by Luna Park)
Bonus Ad Takeover by Adek BTM – no key necessary! (photo by Luna Park)